Salesforce

Salesforce is an integrated software as a service (SaaS) for sales, customer service, marketing, and commerce. Salesforce offers businesses and organizations all the resources and insights required to create meaningful relationships with their customers and partners. The company’s products can assist various departments—from sales, marketing, and customer service to supplier management, e-commerce, HR, and more. Salesforce’s key products are Commerce Cloud, CPQ, Experience Cloud, Field Service, Marketing Cloud, MuleSoft, OmniStudio, Sales Cloud, Service Cloud, among others.

Why is Salesforce so popular?

In short, Salesforce is popular because it has almost everything a business needs for sales, marketing, customer service, e-commerce, etc.—all in one platform. Salesforce’s products are available in the cloud, have an intuitive user interface, and are mobile-friendly. For more than a decade, Salesforce has been acquiring software companies that were leaders in their respective categories. These companies are now part of Salesforce’s integrated platform. Some of them include Demandware (now Commerce Cloud), ExactTarget (now Marketing Cloud), Pardot, MuleSoft, and many others.

It’s also important to note that you can start using Salesforce within minutes; the onboarding process is easy, and the training materials are top-notch.