What Is Salesforce?
Why is Salesforce so popular?
In short, Salesforce is popular because it has almost everything a business needs for sales, marketing, customer service, e-commerce, etc.—all in one platform. Salesforce’s products are available in the cloud, have an intuitive user interface, and are mobile-friendly. For more than a decade, Salesforce has been acquiring software companies that were leaders in their respective categories. These companies are now part of Salesforce’s integrated platform. Some of them include Demandware (now Commerce Cloud), ExactTarget (now Marketing Cloud), Pardot, MuleSoft, and many others.
It’s also important to note that you can start using Salesforce within minutes; the onboarding process is easy, and the training materials are top-notch.