Empathize and connect with your audience

Brimit creates narrative- and experience-led customer journeys and tools that can be managed and delivered across multiple digital channels.

Composable architecture as the right development scenario

By the end of 2023, organizations that have adopted an intelligent composable approach will outpace the competition by 80% in terms of how fast they implement new features.1

By 2027, 60% of organizations will have adopted composable thinking into their customer experience strategy, enabling cross-functional teams to respond to changing customer needs.2

These insights have shown that a composable DXP is the preferred way to deliver digital user experiences and future-proof a technology stack.

MACH principles deliver innovation faster

MACH stands for microservices-driven, API-first, cloud-native, headless architecture systems. These principles emphasize using the best technology available and implementing easy customizations.

The key benefit MACH delivers is an open, composable, and scalable platform that allows for agile development and, therefore, faster time to market. Speed is truly the key to survival for businesses today, and COVID has only reinforced this.

MACH enables composable DXPs

MACH architecture allows for the creation of composable DXPs. Separate business modules—such as content, catalog, and search—can be built based on the MACH principles and delivered through APIs. Composable architecture revolves around MACH-certified modules and involves using APIs for mediation

These modules can also be interconnected by middleware, integration events, and jobs. To manage the entire user experience, the presentation must be orchestrated by a DXP to bring together disparate parts of the user experience.

Composable DXP is the foundation of building, executing, and optimizing a digital strategy

Today’s markets change fast, which means digital experience platforms need to be able to adapt quickly. A composable DXP makes it possible.

Accelerate time to market

A composable DXP uses APIs and a microservices architecture that supports continuous deployment of applications.

Optimize touchpoints

A composable DXP empowers brands to deliver consistent experiences wherever customers are on the journey–including web, social, mobile, e-commerce, chatbots, voice, customer portals, and kiosks.

Establish intelligent business processes

Marketers and developers can easily make changes to the back end and front end simultaneously.

Create an integrated control center

A composable DXP integrates with software used by most teams, including marketing, sales, and customer support.

Establish future-proof adaptability

A composable DXP integrates with the latest technologies.


Brimit builds composable digital experience platforms with the best-of-breed headless content management system Sitecore XM Cloud

Sitecore Experience Manager Cloud (XM Cloud) is a headless modern CMS that empowers organizations to create, manage, and deliver a relevant and appealing digital experience.

Integrates seamlessly with a composable digital experience platform

Sitecore XM Cloud is an open, extensible content management platform that offers user-friendly integration and supports a variety of different systems, plug-ins, extensions, and modules.

Unleashes the potential of headless architecture

Sitecore XM’s headless architecture makes software development faster and easier. It is designed to provide an omnichannel customer experience and will never become a legacy system.

Helps your commerce platform sell experiences, not products

Commerce businesses need Sitecore XP to create narrative- and experience-led buying journeys that span beyond a single product catalog. Businesses will gain better control of the customer experience, content and search personalization functions, and more.

Enhances the user experience

Sitecore XM Cloud's headless architecture gives you lightning-fast page loads and optimizes content for Google.

Explore a real-life composable DXP with XM Cloud and OrderCloud

Brimit has created a demo version of a fully functional composable e-commerce platform

Under the hood of our composable commerce platform are five Sitecore products: OrderCloud, XM Cloud, Customer Data Platform, Send, and Content Hub.
The platform enables a commerce business to manage three storefronts—a marketplace, a B2C store, and a B2B store—and five suppliers.
When creating the platform, we applied the principles of MACH architecture, which features independently developed and deployed microservices, APIs, cloud infrastructure, and headless architecture.

Consult an expert

Alexei Vershalovich
Alexey Vershalovich
Solution Architect

Brimit will create a DXP with a next-gen content management tool

Tell us about your project


1. Gartner “Adopt a Composable DXP Strategy to Future-Proof Your TechStack” by Irina Guseva, Yefim Natis published 16 December 2020

2. Gartner, Predicts 2022: Customer Service and Support — Paving the Way for Greater Ambition and Responsibility for the Customer Experience, Jim Davies, David Norrie, Pri Rathnayake, Steve Blood, 19 November 2021

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.