Composability
70% of organizations will shift to composable DXPs by 2026, leaving behind monolithic systems (up from 50% in 2023).1
The evolution of DXP
DXPs have become a key driver of success in how organizations build and scale their digital presence. The future of DXPs in 2025 and beyond will be shaped by two major forces:
AI & Automation
The pillars of a modern DXP
Today’s markets demand agility. Brimit builds DXPs that are smart, connected, and built to work with your data.
Composability to build and adapt at scale
A modern DXP built on MACH architecture (microservices, API-first, cloud-native, headless) provides businesses with:
- The freedom to choose best-of-breed tools
Swap, upgrade, and integrate seamlessly. - Faster time to market
Launch new features without major overhauls. - No vendor lock-in
Stay in control, reduce tech debt, and future-proof your business.
AI-driven personalization and automation
AI transforms the way businesses interact with customers. With an AI-powered DXP, you can:
- Deliver hyper-relevant content
Move beyond personas with AI that adapts to each user's behavior and intent. - Enable cognitive search for smarter discovery
Help users find what they need faster with intent-based results. - Use generative AI to scale content
Generate and personalize content at scale. - Automate routines
Streamline repetitive tasks for efficient customer interaction.
Seamless integration and data orchestration
An effective DXP connects systems and turns fragmented data into actionable insights:
- Unify customer data across platforms
Consolidate CRM, CMS, commerce, analytics, and marketing automation for a 360-degree view. - Enable omnichannel consistency
Deliver cohesive experiences across web, mobile, social, and in store. - Automate and streamline workflows
Reduce complexity in content delivery and campaign execution.
THE TECHNOLOGY FOR YOUR COMPOSABLE DXP
Brimit’s approach to building a next-gen DXP
Brimit builds future-ready DXPs with best-in-class solutions to enhance business agility and digital experience capabilities.
Scalable architecture for integrity and agility
We design DXPs using modular, API-first principles, ensuring every component—CMS, commerce, marketing automation, search, and analytics—can be integrated, replaced, or scaled independently.
- Creating atomic content and services that work across all channels
- Integrating with legacy or best-in-class tools using secure, loosely coupled APIs
- Enabling smooth upgrades through clean separation of concerns
Data strategy as a foundation for orchestration
Orchestration starts with clean, structured data. We help businesses establish a single source of truth across their ecosystem, ensuring content, customer, and product data can flow freely and meaningfully.
- Implementing data hygiene and governance practices from day 1
- Breaking down departmental silos by connecting CRM, CMS, DAM, and analytics systems
- Enabling consistent, real-time personalization through unified data access
Intelligent automation for smarter customer engagement
We embed AI and automation where they add the most value, increasing speed, relevance, and scale. From real-time insights to content generation, our approach helps brands respond instantly to customer needs.
- Combining natural language processing, machine learning, and predictive analytics to anticipate user intent
- Deploying headless content delivery for automated multichannel experiences
- Implementing conversational AI and cognitive search for intuitive user experiences
- Replacing static workflows with AI that automatically selects content and actions based on real-time behavior
Explore composable with confidence
We use composable architecture to build digital experience platforms—modular, API-first systems that give you the flexibility to choose best-fit tools and adapt quickly without replatforming.
Getting started with composable
Whether you're evaluating composable for the first time or planning a migration, our discovery services will help you assess your current stack, validate the approach with low-risk pilots, and create a clear roadmap forward.
RELATED SERVICES Explore our composable discovery services to reduce risk and build confidence before making major commitments.
Learn more about composable DXP
RELATED GUIDES For practical guidance on architecture, migration strategies, and ROI, dive into The modern DXP and e-commerce handbook, a comprehensive series covering the fundamentals of composable, AI-powered experiences, customer data and personalization, media delivery, e-commerce capabilities, and optimization frameworks.
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1. Gartner, Predicts 2024: Machine Customers, GenAI for CX, Composable DXP, Irina Guseva, Don Scheibenreif, Michael Chiu, John Field, 23 November 2023
2. Salesforce, State of Commerce, Third Edition, 2024
3. Nielsen, A ‘natural’ rise in sustainability around the world, 10 January 2019