What Is Experience Cloud in Salesforce?
Features and benefits of Salesforce Experience Cloud
Experience Cloud—Salesforce's digital experience platform (DXP)—enables organizations to:
1. Build a community by creating a website, portal, mobile app, etc.
Salesforce Experience Cloud gives organizations the platform to create and grow a community. Brands can connect and engage with their customers better through interactive websites, portals, and mobile applications.
2. Create a self-service portal, an account portal, and a Partner Central
Salesforce's DXP provides a centralized digital experience where customers can access data in one place. This includes the ability to create a self-service portal so customers can find answers themselves, an account portal for updating accounts, and a Partner Central to manage partnerships.
3. Grow partnerships
Salesforce’s DXP is an excellent platform for enterprises that want to grow partner sales effectively. Experience Cloud facilitates partner sales by giving users direct access to distributors, partners, and resellers. Users can also track and rank their partners’ performance through reports and dashboards.
4. Enhance employee performance
Businesses and organizations can boost employees' productivity and engagement by syncing data across devices to give their teams easier access to files. Team leads can create a group for their teams to discuss upcoming events, campaigns, and projects in one place.
5. Streamline business processes
Salesforce Experience Cloud is a content management system that lets users create their content in one place and share it across several platforms.