Integrating an Open Banking Solution with Salesforce B2C Commerce and Building an AppExchange Package

Link Money is a US-based financial company that provides an open banking solution called Pay by Bank that directly transfers funds from customers of online shops to the appropriate merchant bank account.

Recognizing Salesforce’s popularity for building online stores, the Link Money team wanted to provide bank-to-bank payments natively on e-commerce stores built with B2C Commerce.

To do that, the tool needed to be integrated with Salesforce and displayed in the Salesforce UI. The final product was to be published on AppExchange.

Brimit’s team developed a Salesforce-native add-on called Link Money Cartridge. The tool is based on Link Money’s external REST web service and can be installed on B2C Commerce and set up through Salesforce’s dashboard. The integration helps e-commerce businesses convert more customers and improve their bottom line.

• Merchants get paid with a lower risk of chargebacks.
• E-commerce businesses get an attractive alternative form of payment that helps them retain more customers.
• Payments are available through 3,400+ US banks, which cover over 90% of US consumer checking accounts.
• The risk of unauthorized transactions is minimized thanks to strong customer authentication.