#### The customer

[Link Money](https://link.money) is a US-based financial company that provides an open banking solution called Pay by Bank that directly transfers funds from customers of online shops to the appropriate merchant bank account.

Recognizing Salesforce’s popularity for building online stores, the Link Money team wanted to provide bank-to-bank payments natively on e-commerce stores built with B2C Commerce.

To do that, the tool needed to be integrated with Salesforce and displayed in the Salesforce UI. The final product was to be published on AppExchange.

#### Brimit’s solution
Brimit’s team developed a Salesforce-native add-on called [Link Money Cartridge](https://appexchange.salesforce.com/appxListingDetail?listingId=546ce0d1-507c-4f5c-bb2c-a37420d9459f&tab=e). The tool is based on Link Money’s external REST web service and can be installed on B2C Commerce and set up through Salesforce’s dashboard. The integration helps e-commerce businesses convert more customers and improve their bottom line.

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#### 

RELATED BLOG POST [Encrypt Sensitive Data in Salesforce and Comply with Security Regulations](https://www.brimit.com/blog/encrypt-sensitive-data-in-salesforce-and-comply-with-security-regulations)

#### Benefits of Using Link Money Cartridge

- Merchants get paid with a lower risk of chargebacks.
- E-commerce businesses get an attractive alternative form of payment that helps them retain more customers.
- Payments are available through 3,400+ US banks, which cover over 90% of US consumer checking accounts.
- The risk of unauthorized transactions is minimized thanks to strong customer authentication.

[Previous Case](https://www.brimit.com/work/herimplementatie-van-het-salesforce-klantenportaal-voor-een-wereldleider-in-3d-printservices)

[Next Case](https://www.brimit.com/work/an-appexchange-app-to-connect-salesforce-with-the-aws)

###### Project Highlights

Developing a Salesforce-native add-on for bank-to-bank payments in e-commerce stores built with B2C Commerce

Publishing the add-on on AppExchange

###### Technology Highlights

Salesforce B2C Commerce Script, JavaScript, REST APIs

SFRA web services, SFRA jobs, ISML, SASS, Bootstrap, JQuery, Ajax, Jest
[!\[Salesforce logo white 1\](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/related-to-salesforce/salesforce-logo-white-1.png?h=126&iar=0&w=180&hash=ED059A88072F7070D48027AC9623E0A3)
How we create omnichannel buying experiences with Commerce Cloud](https://www.brimit.com/technologies/salesforce-commerce-cloud)

[Sales and marketing automation
#### Integrating a Lead Scoring App with Salesforce and Building an AppExchange Package
!\[\](https://www.brimit.com/-/jssmedia/project/brimit/story---altum/altum-logo.png?h=56&iar=0&w=300&hash=16194AB5B8A710A223832CEB17CD35F5)](https://www.brimit.com)

[Sales and marketing automation
#### Integrating Salesforce with a Retail Platform Increases Store Sales](https://www.brimit.com)

![](https://bat.bing.net/action/0?ti=187017043&tm=gtm002&Ver=2&mid=93612753-f764-4b95-a7b3-81b65ca20f9c&bo=2&gtm_tag_source=1&pi=0&lg=en-US&sw=800&sh=600&sc=24&nwd=1&tl=Integrating%20an%20Open%20Banking%20Solution%20with%20Salesforce%20B2C%20Commerce%20and%20Building%20an%20AppExchange%20Package&p=https%3A%2F%2Fwww.brimit.com%2Fwork%2Fintegrating-an-open-banking-solution-with-salesforce-b2c-commerce&r=&lt=494&evt=pageLoad&sv=2&asc=D&cdb=AQAY&rn=37387)