Salesforce for Automotive Dealers

Engage with Customers Efficiently Using Marketing Cloud

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Brimit helps automotive dealerships transform the way they engage with customers using Salesforce Marketing Cloud. We design and implement automated, personalized journeys that support every stage of the car buyer and owner lifecycle—from first inquiry to post-sale service.
What We Offer

Smarter Automotive Marketing with Salesforce

Automated Journeys Built for Dealerships

Designed specifically for the automotive industry, our workflows address common dealership challenges.

  • Lost Sale Recovery – Follow up on missed opportunities with personalized offers and outreach
  • Lapsed Lead Re-engagement – Revive inactive prospects and convert them into buyers
  • New Customer Welcome – Build strong post-sale relationships with onboarding content and service touchpoints
  • Post-Order & Pre-Delivery Follow-ups – Keep customers informed between purchase and delivery
  • eVHC Reminders – Automate service reminders for vehicle health checks and maintenance
  • Customer Self-Service Tools – Let customers manage bookings and account details online

Dealership-Branded Email and Messenger Campaigns

  • Visually appealing, mobile-ready templates for each brand in your dealership group
  • Dynamic, personalized messaging tailored to customer interests and history
  • Rendering support for platforms like Outlook, where many automotive templates fail
  • Scalable layouts for multi-brand marketing teams

ROI-Focused Dashboards and Analytics

  • Track open rates, clicks, conversions, and revenue per journey
  • Understand the ROI of follow-ups like lost sale recovery or service reminders
  • Visual dashboards for real-time performance insights and continuous campaign optimization

Integrated Data and Tracking Enhancements

  • Real-time sync between Salesforce Sales Cloud and Marketing Cloud
  • Direct linkage between customer actions (email/SMS) and journey performance
  • Accurate, up-to-date contact data to avoid communication errors
  • Smart segmentation to stay within Marketing Cloud’s contact limits and reduce costs

Automotive-Specific Segmentation Strategy

  • Segment customers based on vehicle type, purchase history, service activity, and communication preferences
  • Target by brand, dealership location, or service due dates
  • Deliver relevant messages that drive action and reduce churn

Why Brimit for Automotive?

Brimit is a results-driven technology company backed by a team of Salesforce-certified administrators, architects, and developers with an impressive number of successful projects under their belt.

  • Deep experience in automotive marketing automation
  • Proven strategies for recovering lost sales and improving service engagement
  • Scalable, dealer group-ready implementation
  • Measurable impact on lead conversion, retention, and aftersales revenue
  • Continuous support and optimization with a clear implementation roadmap

Read reviews and view certifications on AppExchange.

Consult an expert

Roman Sheima
Sales Manager

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