The customer
MunchFit is a UK-based provider of restaurant-quality meals designed to meet specific fitness goals. The service delivers hundreds of thousands of meals annually, employs a team of over 30 people, and operates out of its own bespoke production kitchen in London.
The need
The sales process at MunchFit was primarily offline. Customers subscribed to meal plans, and delivery was organized through a network of fitness centers.
Partnering with Brimit, MunchFit aimed to digitize the sales process by developing a new website and connecting it to the essential systems for processing orders, synching them with food production, organizing delivery, and managing customer service and accounting.
The solution
- manage meal plan subscriptions and customer profiles
- receive and process orders
- send orders to kitchen management software, where MunchFit keeps meal plans and recipes and plans daily production volumes
- schedule and manage deliveries
- exchange data with Xero, MunchFit’s accounting and invoicing system
The results
Brimit helped MunchFit to digitally transform its business by creating a seamless customer journey—from subscribing to a meal plan to its delivery. This significantly improved customer experience and positively influenced the company’s brand value.
For MunchFit’s employees, the new website and platform resulted in a new transparent sales channel and an efficient tool for managing company processes. Integrations with a number of systems provided a single view of customer profiles from within Salesforce, truly transforming MunchFit’s relationship with its clients.
Highlights
A new sales channel that is transparent and predictable
A single digital platform for managing business processes
A breakthrough in customer service and brand value
