#### What Is Sitecore Experience Analytics?

[Sitecore Experience Analytics](https://www.sitecore.com/knowledge-center/getting-started/sitecore-analytics-a-beginners-guide) is a tool within the Sitecore Experience Platform that provides detailed reports needed by both marketers and market analysts to identify trends and patterns in user behavior data received from a brand’s website and other data sources.

##### What data does Sitecore Experience Analytics provide?

Sitecore Experience Analytics offers the following categories of reports:

***Audience***

This category helps you to understand your customers' profiles and the effectiveness of your buyer persona approaches. An audience report contains information about devices used to access your website, as well as users’ languages and locations. All this data gives you an idea of the audience segments that provide the highest value per visit.

***Conversions***

This report shows the percentage of customers that achieve a goal that you set up beforehand. This information allows you to understand whether the customer journey that you planned for your visitors is clear and leads to the desired actions.

***Behavior***

This tool shows you details about your visitors’ behavior, thus helping you evaluate the effectiveness of your profiling strategy. The report includes information about top downloaded assets, internal search keywords, entry pages, and outcomes.

***Acquisition***

An acquisition report shows analytics data about what brings traffic to your website. It provides information on your channel, referring sites, and your campaigns.

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