What Is a Digital Platform?
A digital platform is a place where the exchange of all types of information, services, and products occurs. The term has many definitions and can refer to business software, IT infrastructure, software development, and other areas. Implementing a digital platform is an essential step for any company undergoing a digital transformation.
What are the most common types of digital platforms in business software?
Common types of digital platforms include digital workplaces, customer experience platforms, sales and marketing automation platforms, customer support management platforms, and e-commerce platforms.
What are some examples of digital platforms?
Microsoft 365 is an example of a digital workplace. It has everything a person needs to be at their best in a modern workplace. Key functionalities such as HR applications, core business applications, enterprise social media, email, virtual meetings, and instant messaging provide a clear boost in employee efficiency and productivity.
Sitecore is designed to allow businesses to provide customers with a consistent user experience across all channels. With real-time personalization, marketing automation, AI, and analytics, there is no risk of losing customer interest as they move from one digital platform to the next.
Salesforce is an integrated platform for sales, marketing, commerce, and customer service. Salesforce offers businesses and organizations all the resources and insights required to create meaningful relationships with their customers and partners. The company’s products can assist various departments, from sales to marketing, customer service, supplier management, e-commerce, HR, and more.