Digital Asset Management

Digital asset management (DAM) is the process of managing media assets. It involves gathering, organizing, storing, and providing access to digital information in an organization. 

Why digital asset management systems? 

DAM systems find a myriad of uses in the business world. The core benefit is a centralized location where organizations can access digital assets, removing the need to seek permission every time it’s required. This, in turn, boosts efficiency and productivity.

What are some examples of DAMs?

Sitecore DAM offers a robust asset management feature. It helps organizations find, store, and manage digital assets. Its many uses include centralizing videos, photos, artwork, layouts, source files, and 3D files. Sitecore DAM takes advantage of artificial intelligence (AI) for automated image sourcing and content tagging for reuse. It also supports digital rights management, security, metadata, and global distribution.

Adobe’s Experience Manager Asset is another notable example of a DAM. It leverages the benefits of cloud-native solutions to assist with asset management on a single platform. Being cloud-native, scalability is not an issue for meeting processing and traffic requirements. The suite provides modules for organizing an asset library with user interface modules such as albums, folders, and quick collections; workflows with publishing services like CDN or FTP; and much more.

Other effective DAMs include Aprimo, Canto, Bynder, CELUM, Digizuite, Cloudinary, Image Relay, Extensis, MediaValet, Nuxeo, Northplains, Picturepark, and Northplains.