Brimit’s Sitecore team developed a virtual try-on for headwear and similar accessories which is based on Sitecore and uses AI-powered computer vision technology.
The solution features a smooth transition from offline to online user behavior, which helps to automate marketing and increase the sales of both online and brick-and-mortar shops. Keep reading to learn about how to implement this product, as well as the technology behind it.
The solution enables apparel retailers with online and brick-and-mortar stores to apply multiple scenarios for engaging customers and increasing sales. A few of them are listed below.
A virtual try-on is integrated into an online store and adds the benefits of a real try-on to online shopping. The user can make sure a piece of headwear fits their body and head type, hairstyle, and matches their clothes.
The store associate browses through a custom CRM dashboard displaying the visitor’s profile and the model ordered. Brimit’s Experience Add-in integrated with CRM can be opened to get additional contact insights.
Banuba is a groundbreaking start-up specializing in computer vision and shaping a future beyond cameras. Their innovative Face AR platform creates immersive augmented reality web and cross-platform mobile apps.
Banuba's Face AR SDK combines Face Filters, AR Beauty and Avatar components to enable real-time 3D masks, face animation and virtual try ons experiences on mobile, web and in-store.
Banuba Web SDK is connected to our Sitecore commerce website, loads 3D models of sunglasses from it, and creates a virtual scene out of a live camera stream. The SDK includes face-tracking technology, image segmentation (animated subtracted backgrounds), a rendering engine for realistic effects, a default beautification filter, sound effects, and a scripting engine, as well as background segmentation.
Sitecore Experience Platform contains a built-in Message Bus technology, a hidden gem; however, it is hardly ever used due to a lack of documentation and, regretfully, very few posts. The Message Bus is a message transport mechanism that allows Sitecore application roles to communicate across boundaries.
Brimit developed an add-in that seamlessly integrates with CRM software and enables marketing, sales, service, and support teams to get real-time insights and manage the Sitecore contact experience profile, thereby increasing efficiency and maturing the overall customer experience (visit add-in.brimit.com for details).
Brimit will be demonstrating an augmented reality try-on for sunglasses based on Sitecore and AI-backed computer vision technology at Sitecore Symposium November 4–7, 2019.