Stratasys Migrates to Optimizely to Build a Simpler and More Cost-Effective CMS

Organizations are reevaluating their content management systems to better align with their operational needs. One clear outcome of this shift is the rise of composable CMS solutions—the market is projected to grow to $11.8 billion by 2028. This trend reflects a growing demand for more efficient, right-sized digital experience platforms, such as Optimizely.

Stratasys, founded in 1988, is a leading American-Israeli 3D printing company that creates advanced 3D printers and provides prototyping services. Their customers come from many industries, including automotive, retail, healthcare, dental, and aerospace. The company has nearly 30 offices worldwide, supported by over 200 agents and resellers.

Brimit had previously collaborated with Stratasys on several projects. For example, we upgraded their customer portal on Salesforce. This time, we migrated their global marketing website—the company’s primary tool for promoting products and engaging audiences across multiple regions—to Optimizely CMS.

Stratasys selected Optimizely for the following reasons:

User-friendly content management

The platform provides an intuitive interface for content editors, allowing them to create, preview, and publish content directly. Side-by-side preview mode is available within the same window as the editor and supports desktop, tablet, and mobile views. Built-in approval workflows and version control streamline governance across distributed teams.

As a cloud-native DXP, Optimizely eliminates the burden of manual upgrades and infrastructure management through auto-scaling, managed hosting, and one-click deployment pipelines. It avoids unnecessary complexity, offering only the features needed to support a high-performing, content-focused website.

Out-of-the-box personalization

Optimizely’s native personalization engine, powered by AI and machine learning, enables marketing and content teams to deliver personalized experiences based on user location, behavior, and profile data. The platform also tracks user interactions and provides AI-powered recommendations to optimize content delivery for different audience segments.

Flexible experimentation and continuous optimization

Optimizely’s built-in experimentation framework empowers marketing teams to test variations of content, calls to action, and page layouts with ease. This continuous optimization approach enables B2B companies to fine-tune their digital presence based on real user data, thereby enhancing engagement and streamlining the customer journey.

Seamless integration with a wide range of marketing tools

Optimizely’s native connectors and RESTful APIs allow it to integrate seamlessly with a broad spectrum of marketing solutions, including automation platforms, CRMs, analytics tools, CDPs, and personalization engines. This flexibility enables B2B companies to assemble a marketing stack that aligns with their specific goals and workflows.

Support for monolithic, headless, and composable architectures

Optimizely’s API-first, service-oriented design is flexible enough to adapt to an organization’s strategic direction and level of digital maturity. It can be deployed as a traditional, monolithic CMS and is ideal for businesses that prefer a tightly integrated, all-in-one solution. At the same time, it supports hybrid and headless models, allowing content to be managed independently of front-end delivery. For companies embracing modern digital ecosystems, Optimizely also enables composable architecture, where best-of-breed services are integrated to build a tailored solution.

Brimit successfully migrated Stratasys’s website to Optimizely, completing the final deployment within hours thanks to careful planning, structured workflows, and the platform’s agility.

Key deliverables included:

• Content migration from the legacy system
• Implementation of flexible, reusable components to provide multilingual and multisite support
• Configuration of editorial workflows to streamline marketing operations

Core features such as localization, cloud platform support, and advanced reviews supported scaling and collaboration. Enhanced search and multilingual capabilities improved global content management. A/B testing enabled continuous optimization, while integration with ASP.NET Identity ensured secure user authentication.

Brimit also integrated Salesforce Live Chat to support real-time visitor engagement via Service Cloud.

In the end, Stratasys gained a modern, scalable, and multilingual marketing website with a smooth editorial experience and a consistent global brand presence.