#### What Is Sitecore Marketing Automation?

[Sitecore Marketing Automation](https://www.sitecore.com/products/marketing-automation) is an Experience Platform module that allows you to create automated marketing campaigns in Sitecore. Sitecore Marketing Automation is an intuitive drag-and-drop interface that enables businesses to create automation plans and enroll contacts in automation campaigns, score contacts based on predefined criteria, and act on individual contacts.

##### How does Sitecore Marketing Automation help marketers?

Marketers can use marketing automation campaigns to nurture relationships with their users by customizing communication with them at various stages of their journey. The rules and conditions of automation campaigns take into consideration the content that users interact with, the channels they use, their geography, devices, membership status in the system, etc. Some examples of customized communication include hiding a registration form for registered users and sending emails when a shopping cart is abandoned or when users accomplish a defined goal, etc. 

Marketers can also use automation campaigns to segment and score users based on certain factors—e.g., device, channel, geography, and demographics—or based on their interactions with the website.

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