#### What Is Sitecore Personalize?

[Sitecore Personalize](https://www.sitecore.com/products/personalize) is a tool that brings together data from all customer touchpoints, including data collected in real time. This data can be used to create personalized messaging and offers for customers across various digital channels.

The tool works within the Sitecore Digital Experience Platform (DXP) according to the following principle: A customer interacts with content on your website or mobile app. This interaction is then linked to a decision model, which you create using a tool in Sitecore Personalize called the Decision Canvas. When a customer triggers an event on your site, the decision model activates the display of different elements to customers, like pop-ups, banners, or emails.

##### How Sitecore Personalize can improve interactions with customers

Sitecore Personalize allows you to A/B test the performance of your messaging formats with personalized content. You can create new formats to test various UI elements, including widgets to increase urgency when promoting offerings, subscription offers, and other interactive components. When starting a test, you can set a specific goal to measure conversions, website metrics, and more.

##### How Sitecore Personalize relates to Sitecore personalization

[In Sitecore, personalization](https://www.brimit.com/glossary/sitecore-personalization) is a way of presenting relevant content to users based on a set of characteristics and behaviors. This method is used across the products on Sitecore Engagement Cloud—Sitecore Personalize, [Sitecore Send](https://www.brimit.com/glossary/sitecore-send), and [Sitecore Customer Data Platform](https://www.brimit.com/glossary/sitecore-customer-data-platform).

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#### More articles on Sitecore Personalization
[All articles](https://www.brimit.com/blog)

[!\[CRM- and Rule-Based Sitecore Personalization Improves Conversion Rates\](https://www.brimit.com/-/jssmedia/project/brimit/blog/2020/crm-based-personalization.jpg)
##### CRM- and Rule-Based Sitecore Personalization Improves Conversion Rates
In this article, we explain personalization driven by market research and exemplify how a provider of clinical equipment tripled their traffic during the pandemic.](https://www.brimit.com/blog/crm-and-rule-based-sitecore-personalization-improves-conversion-rates)

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