What is Sitecore Send?
Sitecore Send is a cloud-based product for creating, personalizing, automating, and managing e-mail campaigns using customer behavior data. The product is a part of Sitecore’s composable Digital Experience Platform (DXP) and can be connected with non-Sitecore systems.
What are the main features of Sitecore Send?
Drag-and-drop campaign editing
In Sitecore Send, it’s possible to edit an email body by dragging and dropping various sections, such as an image, a video, a text, or a timer, as well as create custom items for reuse. The users can also conduct A/B testing to define the most effective formats.
Sitecore Send provides a library of email templates to be used in marketing campaigns. The templates are customizable.
AI and ML for targeted marketing
Sitecore Send tracks the website visitors’ actions that demonstrate some product interest, analyzes the visitors’ intents with the help of ML models and filtering, and then applies the information on customers’ preferences to email lists. Thus, you can segment your audiences according to their preferences, add personalized content to emails, and launch relevant campaigns.
Sitecore Send can be used within the Sitecore ecosystem, as well as be integrated with non-Sitecore commerce platforms, websites, or CRMs with the help of an API and connectors.
Creating subscription forms and landing pages
With the help of Sitecore Send, it’s possible to create subscription forms that a site visitor fills out. You can also create a separate landing page to land on and place a subscription form on it. There is a number of default landing page templates, as well as an opportunity to design a custom one.
You can use Sitecore Send to create so-called triggers, which send automatic emails based on customer behavior. For example, remind customers about abandoned products in their cart, recommend products based on other items they’ve viewed or bought in the past, or follow up on recent purchases.
Sitecore Send tracks and collects data on end-user page visits, product views, user carts, and purchase information. The data can be subsequently used for reporting, audience segmentation, and email automation.
The product comes up with default reports that provide the general statistics of a campaign, including such metrics as link clicks and unsubscribed recipients. In addition to that, Send allows the creation of custom reports to monitor specific metrics and user details.