Digital Strategy

A digital strategy is a plan that establishes the direction for a business to follow with regard to its online presence. An organization can customize this strategy according to its business plan.

What is a good digital strategy?

A good digital strategy identifies the customer’s feelings and attempts to understand them. What do they want? Why do they want it? Why do they want to do business with you? What digital channels do they use? Digging deeper to identify major concerns, day-to-day thoughts, and motivators is the key to creating a robust and agile digital strategy. Once discovered, incorporating these insights leads to successful implementation.  

Why is it important to create a digital strategy before developing a digital platform?

A digital strategy drives a digital platform. It contains the blueprint for developing a roadmap toward achieving business goals. One of the primary goals of any strategy is to establish an online presence, and developing a digital platform is the first step in that direction. An organization can also utilize the benefits of more than one digital platform simultaneously. For instance, a business can employ a combination of web and social digital platforms, each with different plans of action, and reap the advantages of both platforms.