Marketing Cloud Account Engagement (Pardot)

Marketing Cloud Account Engagement, formerly called Pardot, is a Salesforce-owned cloud software product for marketing automation that offers personalized email campaigns, email automation, and lead management services. With Account Engagement, businesses and organizations from the B2B sector can send periodic marketing promotions to their subscribers, track customer behavior, improve their search engine rankings, create reports to monitor performance, and more.

Features and benefits of Marketing Cloud Account Engagement

Below are the unique features and benefits the product offers businesses:

1. In-depth website tracking for increased sales

Account Engagement offers an efficient website tracking feature that gives businesses and organizations more insight into their leads. With Account Engagement, organizations can receive valuable information on leads generated from their webinars, website social media, online advertising, and other platforms. This information is then used by businesses to create personalized experiences for leads, thereby converting them to paying customers.

2. Lead nurturing for increased conversions

Account Engagement enables organizations and businesses to run a lead-nurturing program. This feature allows them to track every stage of their prospect's journey, helping them make the best decisions. Account Engagement also includes a wide range of email templates, landing pages, and forms that businesses can customize to meet the expectations of prospective customers. 

3. Lead scoring for effective marketing decisions

Account Engagement provides organizations and businesses with the insight they need to distinguish low-qualifying and high-qualifying leads through its lead-grading and scoring feature. This helps organizations and businesses make more informed marketing decisions.