Sitecore and Brimit are embarking on a project with Al Jasser Group, the owner of Arabian Oud—a world-famous Arabic fragrance brand.
Brimit will create a composable DXP to support the digital transformation and growth of Arabian Oud, which has more than 900 points of sale in prestigious locations in 35 countries, including the Champs-Élysées in Paris, Oxford Street in London, Times Square in New York, and the most prominent shopping centers in Dubai.
Brimit plans to use headless architecture to build a flexible and scalable experience-led platform that will consist of several Sitecore products, including:
- Smart Hub (CDP and Personalize) to create a persistent, unified customer database for use in marketing campaigns
- Sitecore Send to drive targeted and contextual communication based on visitors’ data
- ContentHub to ensure consistency of digital assets across catalogs and other digital resources
- The newly-released XM Cloud—a headless modern CMS that will empower Arabian Oud to create, manage, and deliver a relevant and appealing digital experience
