![](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/icons/location-green.png?h=50&iar=0&w=50&hash=6BA978DAAA5A911DE16F7CCEAED8D4D8) Van der Valk Hotel Amsterdam Zuidas [Tommaso Albinonistraat 200, 1083 HM Amsterdam, Netherlands](https://maps.app.goo.gl/NxNc4CGD9PG4aQPt6) ![](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/icons/calendar-green.png?h=50&iar=0&w=50&hash=FC3E9E30883E1A9988C0C09B068A979B) June 24th, 2025, 13:30-17:00 In-person seminar ![](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/icons/location-green.png?h=50&iar=0&w=50&hash=6BA978DAAA5A911DE16F7CCEAED8D4D8) Van der Valk Hotel Amsterdam Zuidas [Tommaso Albinonistraat 200, 1083 HM Amsterdam, Netherlands](https://maps.app.goo.gl/NxNc4CGD9PG4aQPt6) ![](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/icons/calendar-green.png?h=50&iar=0&w=50&hash=FC3E9E30883E1A9988C0C09B068A979B) June 24th, 2025, 13:30-17:00 In-person seminar ![](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/icons/location-green.png?h=50&iar=0&w=50&hash=6BA978DAAA5A911DE16F7CCEAED8D4D8) Van der Valk Hotel Amsterdam Zuidas [Tommaso Albinonistraat 200, 1083 HM Amsterdam, Netherlands](https://maps.app.goo.gl/NxNc4CGD9PG4aQPt6) - 1 - 2 #### Marketing directors and e-commerce managers in B2B & B2C face major challenges - Hyper-personalized customer experiences at scale—how do you apply AI efficiently? - Omnichannel strategies—how do you ensure a smooth customer journey between a webshop, an app, a physical store, and social media? - How do you automate customer retention strategies with AI? - Boosting conversion and revenue with virtual AI agents—how can AI enhance the buying experience? #### Boost, Automate, Personalize: Discover the Power of AI in E-Commerce Join us on June 24, 2025, for an exclusive afternoon packed with bold ideas and smarter strategies! Top e-commerce and marketing leaders will reveal how AI is transforming customer experiences, boosting conversions, and streamlining omnichannel journeys. Expect inspiring talks, lively panel debates, and plenty of chances to ask your burning questions. And of course, what’s an event without great food? Enjoy a delicious buffet with drinks and snacks as you network with fellow innovators. Don't miss this exciting blend of insights, inspiration, and indulgence! ## Speakers ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/alexei.png?h=200&iar=0&w=200&hash=D50F849DD68D70B0331E5906ECE6A125) ###### DXP and E-commerce Practice Lead at Brimit #### Alexei Vershalovich ##### How a global perfume brand creates new sales channels and fuels growth with AI-driven innovation As a leader in the global fragrance industry, this renowned brand continually seeks innovative ways to captivate and engage its audience. By embracing AI-driven technologies—ranging from recommendation engines to chatbots—the brand has reimagined the customer journey, unlocked new sales channels, and accelerated growth. In this session, Brimit’s Alexei Vershalovich shares how the brand harnessed the power of AI to deliver tailored engagement and enable conversational commerce. Discover how they integrated dozens of data sources, implemented a composable commerce platform, and orchestrated complex software ecosystems to turn cutting-edge AI capabilities into business results. ![](https://www.brimit.com/-/media/project/brimit/brimit-logos-for-media-kit/new-folder/logobrimit_original-400px.png?h=60&w=180&hash=5552A135E46754EA9806CC6434194493) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/natalia.png?h=200&iar=0&w=200&hash=F531182002DE817D76BFE42B3547A7E6) ###### Head of E-commerce at O’Neill #### Natalia Jablonka ##### What it takes to personalize the online shopping journey in practice and make it scalable Natalia Jablonka shares how O’Neill is using AI to create smarter, more engaging customer experiences that convert. From dynamic product recommendations to always-on customer support, Natalia will reveal how her team is turning ambitious ideas into real results, without massive budgets or long timelines. Learn how a test-and-learn mindset, paired with data-driven decision-making, is helping her team overcome internal barriers and rally the organization around innovation. Perfect for digital leaders, marketers, and e-commerce professionals, this session will leave you with practical insights, fresh inspiration, and a clear path to making personalization work, whatever your starting point. ![](https://www.brimit.com/-/media/project/brimit/insights/seminar---personalization/oneill-logo---219.png?h=60&w=160&hash=7343CE492B3E8533CC093781ED781FAB) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/mauritz.png?h=200&iar=0&w=200&hash=D6216A8EC873D795F731A13C2007BCFD) ###### Head of E-commerce and Marketing at K-Parts BV #### Maurits van Slobbe ##### Making the most out of AI across the entire value chain With extensive experience and a forward-thinking vision, Maurits van Slobbe is steering K-Parts toward new heights in digital innovation. Under his leadership, the company has made significant strides in optimizing its digital infrastructure. He works closely with cross-functional teams to ensure that products and services align with market needs and business goals. AI plays a central role across the entire value chain, enabling personalized customer journeys and dynamic 360-degree profiles, automating warehouses, and more. Maurits’ strategic approach ensures that AI is not just a tool but also a seamlessly integrated driver of growth and transformation at K-Parts. ![](https://www.brimit.com/-/media/project/brimit/insights/seminar---personalization/k-parts-logo.png?h=50&w=160&hash=7181CBC0852015A5EB5E78CFFA482F8F) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/kelly.png?h=200&iar=0&w=200&hash=7E50D352E8DBCA537E9579427D25167D) ###### Senior Product Marketing Manager at Sitecore #### Kelly Masters ##### From Hype to Helpful: Elevating Creative Marketing with AI and Sitecore AI is no longer just a buzzword—it’s becoming an essential tool in the modern marketer’s toolkit. In this session, we’ll move beyond the hype to explore how AI, when integrated with platforms like Sitecore, can enhance creativity, streamline content delivery, and drive more personalized digital experiences. Through practical use cases and real-world examples, we’ll demonstrate how AI can support—not replace—your creative process. Whether you're designing campaigns or orchestrating customer journeys, discover how to make AI your strategic partner in delivering marketing that’s both intelligent and human. ![Sitecore_logo_RGB](https://www.brimit.com/-/media/project/brimit/home-page-and-global-images/related-to-sitecore/sitecore_logo_rgb.png?h=91&w=180&hash=0F3EC2A4EE200A6FCE33A17B6F2DCB6F) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/alexei.png?h=200&iar=0&w=200&hash=D50F849DD68D70B0331E5906ECE6A125) ###### DXP and E-commerce Practice Lead at Brimit #### Alexei Vershalovich ##### How a global perfume brand creates new sales channels and fuels growth with AI-driven innovation As a leader in the global fragrance industry, this renowned brand continually seeks innovative ways to captivate and engage its audience. By embracing AI-driven technologies—ranging from recommendation engines to chatbots—the brand has reimagined the customer journey, unlocked new sales channels, and accelerated growth. In this session, Brimit’s Alexei Vershalovich shares how the brand harnessed the power of AI to deliver tailored engagement and enable conversational commerce. Discover how they integrated dozens of data sources, implemented a composable commerce platform, and orchestrated complex software ecosystems to turn cutting-edge AI capabilities into business results. ![](https://www.brimit.com/-/media/project/brimit/brimit-logos-for-media-kit/new-folder/logobrimit_original-400px.png?h=60&w=180&hash=5552A135E46754EA9806CC6434194493) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/natalia.png?h=200&iar=0&w=200&hash=F531182002DE817D76BFE42B3547A7E6) ###### Head of E-commerce at O’Neill #### Natalia Jablonka ##### What it takes to personalize the online shopping journey in practice and make it scalable Natalia Jablonka shares how O’Neill is using AI to create smarter, more engaging customer experiences that convert. From dynamic product recommendations to always-on customer support, Natalia will reveal how her team is turning ambitious ideas into real results, without massive budgets or long timelines. Learn how a test-and-learn mindset, paired with data-driven decision-making, is helping her team overcome internal barriers and rally the organization around innovation. Perfect for digital leaders, marketers, and e-commerce professionals, this session will leave you with practical insights, fresh inspiration, and a clear path to making personalization work, whatever your starting point. ![](https://www.brimit.com/-/media/project/brimit/insights/seminar---personalization/oneill-logo---219.png?h=60&w=160&hash=7343CE492B3E8533CC093781ED781FAB) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/mauritz.png?h=200&iar=0&w=200&hash=D6216A8EC873D795F731A13C2007BCFD) ###### Head of E-commerce and Marketing at K-Parts BV #### Maurits van Slobbe ##### Making the most out of AI across the entire value chain With extensive experience and a forward-thinking vision, Maurits van Slobbe is steering K-Parts toward new heights in digital innovation. Under his leadership, the company has made significant strides in optimizing its digital infrastructure. He works closely with cross-functional teams to ensure that products and services align with market needs and business goals. AI plays a central role across the entire value chain, enabling personalized customer journeys and dynamic 360-degree profiles, automating warehouses, and more. Maurits’ strategic approach ensures that AI is not just a tool but also a seamlessly integrated driver of growth and transformation at K-Parts. ![](https://www.brimit.com/-/media/project/brimit/insights/seminar---personalization/k-parts-logo.png?h=50&w=160&hash=7181CBC0852015A5EB5E78CFFA482F8F) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/kelly.png?h=200&iar=0&w=200&hash=7E50D352E8DBCA537E9579427D25167D) ###### Senior Product Marketing Manager at Sitecore #### Kelly Masters ##### From Hype to Helpful: Elevating Creative Marketing with AI and Sitecore AI is no longer just a buzzword—it’s becoming an essential tool in the modern marketer’s toolkit. In this session, we’ll move beyond the hype to explore how AI, when integrated with platforms like Sitecore, can enhance creativity, streamline content delivery, and drive more personalized digital experiences. Through practical use cases and real-world examples, we’ll demonstrate how AI can support—not replace—your creative process. Whether you're designing campaigns or orchestrating customer journeys, discover how to make AI your strategic partner in delivering marketing that’s both intelligent and human. ![Sitecore_logo_RGB](https://www.brimit.com/-/media/project/brimit/home-page-and-global-images/related-to-sitecore/sitecore_logo_rgb.png?h=91&w=180&hash=0F3EC2A4EE200A6FCE33A17B6F2DCB6F) ![](https://www.brimit.com/-/jssmedia/project/brimit/insights/seminar---personalization/alexei.png?h=200&iar=0&w=200&hash=D50F849DD68D70B0331E5906ECE6A125) ###### DXP and E-commerce Practice Lead at Brimit #### Alexei Vershalovich ##### How a global perfume brand creates new sales channels and fuels growth with AI-driven innovation As a leader in the global fragrance industry, this renowned brand continually seeks innovative ways to captivate and engage its audience. By embracing AI-driven technologies—ranging from recommendation engines to chatbots—the brand has reimagined the customer journey, unlocked new sales channels, and accelerated growth. In this session, Brimit’s Alexei Vershalovich shares how the brand harnessed the power of AI to deliver tailored engagement and enable conversational commerce. Discover how they integrated dozens of data sources, implemented a composable commerce platform, and orchestrated complex software ecosystems to turn cutting-edge AI capabilities into business results. ![](https://www.brimit.com/-/media/project/brimit/brimit-logos-for-media-kit/new-folder/logobrimit_original-400px.png?h=60&w=180&hash=5552A135E46754EA9806CC6434194493) - 1 - 2 - 3 - 4 ###### Venue ## Van der Valk Hotel Amsterdam Zuidas [Van der Valk Hotel Amsterdam Zuidas](https://www.hotelamsterdam-zuidas.nl/en) is situated in a prime location in the heart of Amsterdam’s business district, with excellent access to the Zuidas railway station and major highways. This stylish, contemporary hotel features state-of-the-art conference rooms and flexible meeting spaces, making it the perfect venue for professional gatherings, corporate events, and executive meetings. ## Registration is closed ![](https://bat.bing.net/action/0?ti=187017043&tm=gtm002&Ver=2&mid=c75d5d20-362c-4d4f-8310-56f1cc154de0&bo=2&gtm_tag_source=1&pi=0&lg=en-US&sw=800&sh=600&sc=24&nwd=1&tl=Next-Gen%20E-Commerce%3A%20Real-World%20Use%20Of%20Data,%20AI,%20and%20Integration&p=https%3A%2F%2Fwww.brimit.com%2Finsights%2Fe-commerce-leadership-seminar-ai-and-data-driven-growth-amsterdam-24-june&r=&lt=310&evt=pageLoad&sv=2&asc=D&cdb=AQAY&rn=119271)