#### What Is Sitecore Experience Platform?

[Sitecore Experience Platform](https://www.sitecore.com/products/sitecore-experience-platform) (Sitecore XP) is Sitecore’s flagship product—a content management system (CMS) combined with customer data processing modules, machine learning tools, analytics, and marketing automation features.

##### What are Sitecore XP’s most notable features?

- **Sitecore XP helps deliver a connected experience across online communication channels.**    As a headless CMS, Sitecore enables companies to distribute content to any front end and display it in any way desired.

- **Sitecore XP is a central repository for customer engagement data.**    Sitecore XP allows you to track a customer journey from start to finish on any channel, device, or touchpoint using data collected from a website or other external data sources.

- **Sitecore XP provides sophisticated content personalization features.**    It automatically identifies visitor trends, creates customer segments, and modifies page elements. Automatic personalization is powered by Sitecore Cortex, the platform’s machine learning component.

- **Sitecore helps companies automate marketing.**    Sitecore XP includes a feature for identifying relevant leads based on predefined criteria and automatic nurturing of relevant leads. Automation plans are created using intuitive drag-and-drop user interfaces.

- **Sitecore XP’s functionality can be extended in many ways.**    Sitecore XP is easy to integrate with multiple tools such as translation engines, search engines, digital asset management systems, CRMs, and ERPs.

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[Algolia AI Search](https://www.brimit.com/glossary/algolia-ai-search)
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