Sitecore CMS

It might be more accurate to refer to Sitecore as a platform for content management, digital experience, and e-commerce rather than just a content management system (CMS). This is because it enables businesses to implement a web marketing strategy, not just manage website content. Sitecore was initially designed as a CMS, but it has matured into a powerful platform for controlling all aspects of a website, from content management to advanced AI-powered content personalization, marketing automation, and e-commerce. Sitecore also has a product called Experience Manager, a CMS-only version of Sitecore that can be used to create, manage, and publish content. Sitecore Experience Manager could be a good option for businesses that want to enjoy Sitecore’s ability to run a powerful multisite network or multilingual website but are not planning to tap into Sitecore’s marketing automation or content personalization capabilities.

What does Sitecore include?

Sitecore Experience Platform
A multisite, multilingual content management system allowing users to create content once, personalize it, and display it across channels

Sitecore Experience Commerce
A platform for managing inventory and personalizing end-to-end shopping experience—before, during, and after the transaction

Sitecore Experience Analytics
A tool that provides marketers with detailed reports for identifying patterns and trends in usage data collected from their websites or other external data sources

Sitecore Cortex
A marketing toolset that can leverage AI and machine learning to turn large amounts of data into actionable insights

Sitecore Content Hub
Content Hub enables Sitecore users to manage digital assets, media, product data, and the entire content lifecycle in one place. It features AI-powered content tagging and image recognition and integrates seamlessly with Sitecore CMS and commerce solutions.

Sitecore OrderCloud
A headless cloud-based platform that enables various types of businesses to create customizable e-commerce, marketplace, and order management applications.

Why Sitecore?

• Sitecore enables businesses to create an omnichannel customer experience, a must-have feature for a comprehensive digital marketing strategy.
• Sitecore is perfect for running a multisite network or multilingual website
• Sitecore features advanced content personalization and marketing automation using Sitecore Analytics and Sitecore Cortex. Analytics helps amass large amounts of customer data and monitor user journeys. Cortex—Sitecore’s AI module—then applies the analytics data in automation and personalization.
• Sitecore can be easily integrated with multiple tools, such as translation engines, search engines, digital asset management systems, CRMs, and ERPs.

Explore Sitecore here.