![](https://www.brimit.com/-/jssmedia/project/brimit/story---virtual-try-on---sym19/header--sitecore-and-augmented-reality-connecting-the-offline-and-online-customer-experience--brimit.jpg?cx=0&cy=0&fx=0&fy=0&cw=1920&ch=1076&hash=6F001DCF8E08A7527F645EEF37C6BF5F) - [Home page](https://www.brimit.com/) - [Our Work](https://www.brimit.com/work) # Sitecore and Augmented Reality: Connecting the Offline and Online Customer Experience ###### Platform E-commerce ###### Country USA Being a [Sitecore partner](https://www.brimit.com/technologies/sitecore-partner), Brimit developed a virtual try-on for headwear and similar accessories which is based on Sitecore and uses AI-powered computer vision technology. The solution features a smooth transition from offline to online user behavior, which helps to automate marketing and increase the sales of both online and brick-and-mortar shops. Set up: - A TV screen or a touch screen - An HD webcam - A computer connected to the internet - A gesture-tracking device The solution enables apparel retailers with online and brick-and-mortar stores to apply multiple scenarios for engaging customers and increasing sales. A few of them are listed below. [https://www.youtube.com/watch?v=XeaxhUm2nGw](https://www.youtube.com/watch?v=XeaxhUm2nGw) #### Multiple scenarios for customer engagement and marketing automation The solution enables apparel retailers with online and brick-and-mortar stores to apply multiple scenarios for engaging customers and increasing sales. A few of them are listed below. ##### Scenario #1. Engaging customers offline, retargeting them online - A mall visitor tries on a few pairs of sunglasses. - A new session is created together with an anonymous contact in Sitecore. - The app collects analytics data and attaches it to the Sitecore contact. *It stores the actual models of sunglasses the visitor tried on, records how much time the user tried on each model, as well as some other data.* - The app offers to add the model to a cart with a discount. - The visitor scans a QR code with their smartphone camera and is directed to an e-commerce website. *The URL where the user lands is unique and loads all the analytics data from the Sitecore contact profile.* - In order to complete the order or save their choice for later, the visitor needs to sign up. - When a Sitecore profile is created, offline and online contact behavior profiles are merged by Sitecore for cross-channel insights and future optimizations. ##### Scenario #2. Adding AR experience to Sitecore commerce A virtual try-on is integrated into an online store and adds the benefits of a real try-on to online shopping. The user can make sure a piece of headwear fits their body and head type, hairstyle, and matches their clothes. ##### Scenario #3. Engaging customers offline, increasing brick-and-mortar store traffic - A mall visitor tries on a few pairs of sunglasses. - A new session is created together with an anonymous contact in Sitecore. - The app collects analytics data and attaches it to the Sitecore contact. - The app collects analytics data and attaches it to the Sitecore contact. *It stores the actual models of sunglasses the visitor tried on, records how much time the user tried on each model, as well as some other data.* - The app offers the shopper a discount and to pick up the model at a store nearby. - The visitor scans the QR code with their smartphone camera and is directed to a web page where they receive a unique order number and instructions for where to go. *The contact profile is synced with a custom entity in CRM or integrated into POS software.* *Brimit’s Experience Add-in can be opened to show the Sitecore contact profile.* - The visitor tells the order number to a store associate. The associate can see the model ordered as well as the other accessories the visitor tried on. The store associate browses through a custom CRM dashboard displaying the visitor’s profile and the model ordered. Brimit’s Experience Add-in integrated with CRM can be opened to get additional contact insights. [https://www.youtube.com/watch?v=ewcc8MbQQRU](https://www.youtube.com/watch?v=ewcc8MbQQRU) #### Under the hood of our demo product ##### Banuba Augmented Reality SDK [Banuba](https://banuba.com/) is a groundbreaking start-up specializing in computer vision and shaping a future beyond cameras. Their innovative Face AR platform creates immersive augmented reality web and cross-platform mobile apps. Banuba's Face AR SDK combines Face Filters, AR Beauty and Avatar components to enable real-time 3D masks, face animation and virtual try ons experiences on mobile, web and in-store. Banuba Web SDK is connected to our Sitecore commerce website, loads 3D models of sunglasses from it, and creates a virtual scene out of a live camera stream. The SDK includes face-tracking technology, image segmentation (animated subtracted backgrounds), a rendering engine for realistic effects, a default beautification filter, sound effects, and a scripting engine, as well as background segmentation. ##### Sitecore Message Bus Sitecore Experience Platform contains a built-in Message Bus technology, a hidden gem. The Message Bus is a message transport mechanism that allows Sitecore application roles to communicate across boundaries. ##### Experience Add-in Brimit developed an add-in that seamlessly integrates with CRM software and enables marketing, sales, service, and support teams to get real-time insights and manage the Sitecore contact experience profile, thereby increasing efficiency and maturing the overall customer experience (visit [add-in.brimit.com](https://add-in.brimit.com/) for details). [Previous Case](https://www.brimit.com/work/improved-user-experience-multi-language-support-and-omnichannel-communication-with-sitecore) [Next Case](https://www.brimit.com/work/enabling-e-mail-logging-between-an-erp-system-and-outlook-365) ###### Highlights A smooth transition from offline to online A high-precision computer vision framework for augmented reality Integration with Salesforce, Dynamics 365, Outlook ![Sitecore_logo_RGB_white](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/related-to-sitecore/sitecore_logo_rgb_white.png?h=47&iar=0&w=219&hash=31CC86C2C1147AF873F8602FEE327A28) What we do with Sitecore[What we do with Sitecore](https://www.brimit.com/technologies/sitecore) #### Take Advantage of New Features through Software Integration How we integrate software[Take Advantage of New Features through Software Integration](https://www.brimit.com/services/system-integration-and-automation) #### See more related work E-commerce #### Sitecore Offline Retargeting: A Multi-Channel Targeting Tool for Sitecore Read the story [Sitecore Offline Retargeting: A Multi-Channel Targeting Tool for Sitecore](https://www.brimit.com/work/sitecore-offline-retargeting-a-multi-channel-targeting-tool-for-sitecore) E-commerce #### Developing an E-commerce Solution That Detects Fraudulent Activity Read the story ![2000px-Apetito](https://www.brimit.com/-/jssmedia/project/brimit/story---apetito/2000px-apetito.png?h=52&iar=0&w=180&hash=65497789B36AF0D3797E25F2989C5261 "2000px-Apetito") [Developing an E-commerce Solution That Detects Fraudulent Activity](https://www.brimit.com/work/developing-an-e-commerce-solution-that-detects-fraudulent-activity)