![](https://www.brimit.com/-/jssmedia/project/brimit/story---imdad/header-digitizing-a-sales-process-for-a-clinical-equipment-provider.jpg?cx=0&cy=0&fx=0&fy=0&cw=1920&ch=1076&hash=35BDF78C3FDCCB14A0639C771A2BFDF4) - [Home page](https://www.brimit.com/) - [Our Work](https://www.brimit.com/work) # Imdad Boosts Lead Generation by Integrating Salesforce CRM with Sitecore ###### Platform DXP ###### Business Category Equipment provider ###### Country UAE #### The customer Since 1991 [Imdad](https://www.imdad.com/) has been one of the main suppliers of aesthetic medicine equipment in the Middle East. The company provides technological solutions for more than 2,500 clinics in 8 countries across the region. They have already helped over 20 million patients receive proper treatment with more than 5,000 devices installed. ![UASC 1 Optimizing Business Processes for a Global Shipment Company Case Study Microsoft 365 Sharep](https://www.brimit.com/-/jssmedia/project/brimit/story---uasc/uasc-1--optimizing-business-processes-for-a-global-shipment-company--case-study-microsoft-365-sharep.jpg?h=470&iar=0&w=705&hash=EAA57D1F2B8F89157024C123B596010D) #### The need The client's main objective was to develop a digital strategy that focused on user experience and traffic growth in hopes of achieving a better conversion rate. #### The solution Brimit worked out a comprehensive digital strategy that involved integrating the Salesforce CRM with a Sitecore-based website and tailoring the personalization of its content. Previously, Imdad used Salesforce Sales and Service Cloud for storing valuable marketing information such as purchase history, products a potential customer is interested in, competitor products installed in clinics, market insights, etc. The information was gathered manually during direct communication with potential clients. Brimit integrated Salesforce with Sitecore and set up content personalization based on the customer data stored in Salesforce. Brimit’s solution enabled Imdad to deliver personalized product recommendations based on purchase history, products of interest, competitor products installed, offline communication, and market insights, which is a huge step forward compared to other types of personalization that consider only online behavior patterns. Moreover, the task was complicated by the requirement to comply with the different legislative restrictions and market peculiarities of the 10 countries where Imdad operates. For example, in some places, it is prohibited to display certain aesthetic medicine services on a public website. In general, it takes more effort to enable CRM-based personalization compared to rule-based, as in most cases data is gathered manually. Imdad’s example shows that the effort truly pays off. ![imdad screenshot](https://www.brimit.com/-/jssmedia/project/brimit/story---imdad/imdad-screen.png?h=470&iar=0&w=705&hash=B4BF46AC6A8207066631D8F3F17194C6) #### The results The highly-tailored strategy developed by Brimit’s team helped Imdad to boost its website traffic by 160 percent. Since May 2020, the traffic numbers and form submissions have tripled, and 11% of the marketing-qualified leads generated by the website have been monetized—a great accomplishment for capital equipment sales. [Previous Case](https://www.brimit.com/work/helping-a-fast-growing-e-commerce-platform-reach-new-markets) [Next Case](https://www.brimit.com/work/implementing-salesforce-sales-cloud-for-a-leading-car-manufacturer) ###### Highlights Complied with market legislation restrictions Boosted lead generation by 6.8% Increased unique users by 30% and returning visitors by 58% Saved 6 months on closing the deal ###### Technology Highlights Integrating Sitecore with Salesforce Sales Cloud for marketing automation and GoToWebinar for delivering webinar content ![Sitecore_logo_RGB_white](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/related-to-sitecore/sitecore_logo_rgb_white.png?h=47&iar=0&w=219&hash=31CC86C2C1147AF873F8602FEE327A28) What we do with Sitecore[What we do with Sitecore](https://www.brimit.com/technologies/sitecore) #### Take Advantage of New Features through Software Integration How we integrate software[Take Advantage of New Features through Software Integration](https://www.brimit.com/services/system-integration-and-automation) #### See more related work DXP #### Developing a Full-Fledged Online Banking Platform with Sitecore Read the story ![UAB logo](https://www.brimit.com/-/jssmedia/project/brimit/story---uab/uab-logo.png?h=50&iar=0&w=200&hash=F2E8B3DC15CA9F8222F121D358644E99) [Developing a Full-Fledged Online Banking Platform with Sitecore](https://www.brimit.com/work/developing-a-full-fledged-online-banking-platform) DXP #### Centralized Content Management and Analytics-Driven Lead Generation for a Real Estate Developer Read the story ![logo-Eagle Hills](https://www.brimit.com/-/jssmedia/project/brimit/story--eagle-hills/eaglehills-logo.png?h=304&iar=0&w=200&hash=1905ABFA82A4391898A5823E54871D4B) [Centralized Content Management and Analytics-Driven Lead Generation for a Real Estate Developer](https://www.brimit.com/work/centralized-content-management-and-analytics-driven-lead-generation-for-a-real-estate-developer)