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###### Salesforce Marketing Cloud

# Marketing that performs—end to end

![Salesforce_Partner_Badge_RGB](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/related-to-salesforce/salesforce_partner_badge_rgb.svg?h=118&iar=0&w=111&hash=28287670AFFC06EDD2BDE5A8C73B3AA4 "Salesforce_Partner_Badge_RGB")

We implement, configure, and optimize Salesforce Marketing Cloud so your teams can run automated customer journeys, deliver personalized communication at scale, and measure what actually drives results.

###### WHY IT MATTERS

## Most Marketing Cloud implementations underdeliver

The platform is capable. The gap is usually in how it's set up—data models that don't support real segmentation, journeys built without a clear strategy, templates that break in Outlook, and dashboards that report activity rather than outcomes.  Brimit closes that gap. From technical audit through ongoing support, we build Marketing Cloud implementations that work as designed and improve over time.

###### WHAT WE DO

## Our Marketing Cloud services

#### Technical audit and solution architecture

A comprehensive review of your current setup before any build begins—identifying what's working, what's blocking performance, and what needs to change.

**Data assessment**
Reviewing your existing data model to improve quality, refine segmentation, and strengthen personalization.

**System assessment report**
Org configuration, GDPR/CCPA compliance, and key optimizations delivered as a prioritized set of recommendations.

**Journey review**
Assessing existing customer journeys against best practices and building a strategic plan to improve effectiveness.

**Deliverability audit**
Low inbox placement, falling open and click rates, and rising bounces from incomplete contact data—found and flagged.

*Tools: Org configuration, data model, GDPR/CCPA, deliverability, segmentation, journeys*

#### Initial setup and data integration

A solid foundation—accounts, settings, connected data sources, and security configured from the start.

**Account and user setup**
Business Units for regional and departmental campaigns, role-based permissions, and account branding, time zones, and language.

**Marketing Cloud Connect**
Installing and configuring the Connect package in Salesforce CRM, syncing Contacts, Leads, and Campaigns, and wiring up Journey, Email, and Automation Studio.

**Domain and authentication**
Custom domains for branding and tracking, with SPF, DKIM, and DMARC configured and DNS records verified and monitored.

**Data architecture**
Marketing-ready data models, Data Extensions, lists, and subscriber attributes, with relationships built for targeted segmentation and compliance.

*Tools: Marketing Cloud Connect, Business Units, SPF/DKIM/DMARC, Data Extensions, Contact Builder, Sender Authentication Package*

#### Email and SMS template development

Responsive, brand-specific templates that render consistently across clients and convert across channels.

**Personalization and dynamic content**
Customer data drives highly personalized emails with dynamic content, so messaging stays relevant to each recipient.

**Cross-provider rendering**
Rendering issues addressed across email clients—especially Outlook—so emails look professional and consistent everywhere.

**Effective calls-to-action**
CTAs built to drive engagement, conversions, and measurable results across every send.

**Multi-brand support**
Templates that work seamlessly for each brand, with adaptable layouts and content blocks that streamline deployment.

*Tools: Email Studio, Content Builder, AMPscript, Cloud Pages, HTML and CSS, Mobile Studio*

#### Journey building and automation

Personalized, automated customer experiences—from multi-step journeys and triggered campaigns to dynamic content and custom logic.

**Multi-step customer journeys**
Complex journeys with personalized touchpoints, built on comprehensive customer data collection and sophisticated segmentation.

**Triggered campaigns**
Automation based on customer behaviors, data changes, or specific events, with real-time alerts that keep teams informed.

**Decision splits and goal tracking**
Journey flow optimized using decision splits, goals, and ongoing measurement.

**AMPscript and custom logic**
Embedded AMPscript and custom scripts access subscriber data and dynamically customize content for each recipient.

*Tools: Journey Builder, Automation Studio, AMPscript, Triggered Sends, Decision Splits, SQL Segmentation*

#### Reporting, dashboards and real-time monitoring

Dashboards that give marketing and sales teams the visibility they need to act—not just track.

**Marketing performance dashboards**
Clicks, opens, and delivery rates presented clearly and ready to act on.

**ROI measurement**
Return on investment calculated from call-to-action interactions across journeys, as numerical values or cost metrics.

**Sales performance tracking**
Opportunities closed, success rates, and top-performing teams tracked in one view.

**Anytime, anywhere access**
Dashboards accessible in real time from laptop or phone, wherever decisions get made.

*Tools: Intelligence Reports, Dashboards, KPI Tracking, Sales Cloud, SQL Querying, Power BI*

#### Ongoing support, training and documentation

Continuous support that builds your team's capability to run Marketing Cloud independently—and confidently.

**Training programs**
Tailored sessions on AMPscript, SQL, Automation Studio, Journey Builder, segmentation, and Email Studio—from beginner to advanced.

**Step-by-step documentation**
Guides covering setup, best practices, troubleshooting, and workflows for onboarding and consistency.

**Ongoing support**
Continuous support through Q&A sessions, workshops, and periodic updates across data, personalization, automation, and compliance.

**A trusted support partner**
We collaborate closely with your existing team, ensuring seamless integration and contributing to your strategic objectives.

*Tools: AMPscript, SQL Querying, Automation Studio, Journey Builder, Data Segmentation, Email Studio*

![disquss](https://www.brimit.com/-/jssmedia/feature/common/cta/disquss.svg?iar=0&hash=E1EEB25509FC453285BFDF0E2AB9B689) [Schedule a free Salesforce consultation](https://www.brimit.com/technologies/salesforce-marketing-cloud#modal=ContactUsModal)

###### YOU ARE IN GOOD COMPANY

## Marketing Cloud delivered across industries and geographies

Sales and marketing automation

#### Creating Sales and Marketing Communication Channels for a Provider of Gourmet Healthy Meals

Read the story

![MunchFit-logo 180](https://www.brimit.com/-/jssmedia/project/brimit/story---munchfit/munchfit-logo-180.png?h=116&iar=0&w=180&hash=4A78E93C70EF7755663577C32E24045F)

![Creating a Digital Sales Channel for a Provider of Gourmet Healthy Meals](https://www.brimit.com/-/jssmedia/project/brimit/story---munchfit/creating-a-digital-sales-channel-for-a-provider-of-gourmet-healthy-meals.jpg?h=467&iar=0&w=700&hash=EED48D2A0CA5991DF0F36C1A29C36D43)
[Creating Sales and Marketing Communication Channels for a Provider of Gourmet Healthy Meals](https://www.brimit.com/work/creating-a-digital-sales-channel-for-a-provider-of-gourmet-healthy-meals)

Sales and marketing automation

#### Equipping a Private College with Salesforce Marketing Cloud

Read the story

![](https://www.brimit.com/-/jssmedia/project/brimit/story---private-college/prvw---equipping-a-private-college-with-salesforce-marketing-cloud.png?h=394&iar=0&w=700&hash=3F1A234FBBED29AA189212B5181C40A7)
[Equipping a Private College with Salesforce Marketing Cloud](https://www.brimit.com/work/equipping-a-private-college-with-salesforce-marketing-cloud)

Sales and marketing automation

#### Guiding a Soundtrack Provider Through Adopting Salesforce Marketing Cloud

Read the story

![Guiding a Soundtrack Provider Through Adopting Salesforce Marketing Cloud](https://www.brimit.com/-/jssmedia/project/brimit/story---sound-track-provider-salesforce/preview---guiding-a-soundtrack-provider-through-adopting-salesforce-marketing-cloud.png?h=394&iar=0&w=700&hash=56C83E1E620D0C85BA918659F13F8120)
[Guiding a Soundtrack Provider Through Adopting Salesforce Marketing Cloud](https://www.brimit.com/work/guiding-a-soundtrack-provider-through-adopting-salesforce-marketing-cloud)

Sales and marketing automation

#### Helping a Car Retailer Reach Target Audiences Using Marketing Cloud

Read the story

![Helping a Car Retailer Reach Target Audiences Using Marketing Cloud](https://www.brimit.com/-/jssmedia/project/brimit/story---car-retailer-salesforce/preview---helping-a-car-retailer-reach-target-audiences-using-marketing-cloud.jpeg?h=394&iar=0&w=700&hash=172ECAC2F0EB3A47629233A4547BE073)
[Helping a Car Retailer Reach Target Audiences Using Marketing Cloud](https://www.brimit.com/work/helping-a-car-retailer-reach-target-audiences-using-marketing-cloud)

Sales and marketing automation

#### Connecting a Global Fuel Cell Manufacturer with Email Audiences via Marketing Cloud

Read the story

![](https://www.brimit.com/-/jssmedia/project/brimit/story---global-fuel-cell-manufacturer/connecting-a-global-fuel-cell-manufacturer-with-email-audiences-via-marketing-cloud---preview.png?h=394&iar=0&w=700&hash=05B662DA5AA61885B9FFE015E597378E)
[Connecting a Global Fuel Cell Manufacturer with Email Audiences via Marketing Cloud](https://www.brimit.com/work/connecting-a-global-fuel-cell-manufacturer-with-email-audiences-via-marketing-cloud)

[See more success stories](https://www.brimit.com/work?platforms=Sales+and+marketing+automation)

## About Brimit’s Salesforce Marketing Cloud consultants

Brimit is a Salesforce Partner with a certified team of architects, consultants, developers, and administrators with experience across manufacturing, education, automotive retail, and media.

![](https://www.brimit.com/-/jssmedia/project/brimit/home-page-and-global-images/related-to-salesforce/salesforce_partner_badge_hrzntl_white-bckgrnd-215px.png?h=63&iar=0&w=215&hash=7799E09549B014082C5EF689C9652576)

## 4.9

[AppExchange](https://appexchange.salesforce.com/appxConsultingListingDetail?listingId=a0N3A00000G9uvoUAB) rating

## 15 years

delivering Salesforce solutions, since 2011

## Consult an expert

![Kirill Lukyanenko](https://www.brimit.com/-/jssmedia/feature/blogs/authors/kirill-lukyanenko.png?h=316&iar=0&w=300&hash=99FE2ACC1586451FC16A6C7D8BE78097)

Kirill Lukyanenko

Salesforce Practice Lead

[Send an email](mailto:engage@brimit.com)

or feel free to call at [+31 202 41 71 69](tel:+31202417169)

## How would you like to improve your Marketing Cloud?

#### Tell us about your project