- [Home page](https://www.brimit.com/) - [Blog](https://www.brimit.com/blog) # Sitecore Send Preference Center Explained: Setup, Management & API [Tech Talks](https://www.brimit.com/blog?categories=Tech%20Talks) [DXP](https://www.brimit.com/blog?platforms=DXP) [Igor Zharikov](https://www.brimit.com/blog/author?authors=Igor%20Zharikov) on February 27, 2025 ![Sitecore Send](https://www.brimit.com/-/jssmedia/images/blog/sitecore-send-apis/sendlogo.png?h=400&iar=0&w=660&hash=1A34554FB4C322BA3D6ACC239404FCB1) #### Introduction Sitecore Send has announced a new feature: the [Preference Center](https://moosend.com/blog/moosend-preference-center/) (check this article to learn about the advantages of this feature). In this article, I'll describe in detail how to create, manage, and use preferences in Sitecore Send. #### Managing Preferences Preferences are managed under each mailing list. A new field has been added (visible under the *Create custom fields* section): ![Preferences field](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_field.png) After clicking on the field, all preference options can be managed: ![Preferences Options](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_options.png) In the settings, you can define the page where subscribers can manage their preferences. ![Preferences Page Configuration](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_page_configuration.png) #### Preferences Management Page The preferences page, where subscribers can manage their preferences, is defined in the settings. It can be created using Sitecore Send landing pages. A new component has been added for this purpose: ![Landing Page Preferences Component](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/landing_page_preferences_component.png) The preferences view can then be configured in the component settings: ![Preferences Component Settings](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/landing_page_component_settings.png) #### Using the Preferences Page in Email Campaigns A link to the preferences page can be added using a personalization tag: ![Preferences Tag](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_personalization_tag.png) Alternatively, you can use the `#updatePreferences#` syntax: ![Update Preferences Tag](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/update_preferences_button.png) The preferences page for a subscriber looks like this: ![Preferences Page](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/subscriber_preferences.png) #### Preferences in the API A new field has been added to the subscriber [API endpoints](https://doc.sitecore.com/send/en/developers/api-documentation/get-all-subscribers.html): ![Subscribers API](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/api_preferences.png) You can use it in the [update](https://doc.sitecore.com/send/en/developers/api-documentation/update-a-subscriber.html) or [add](https://doc.sitecore.com/send/en/developers/api-documentation/add-a-new-subscriber.html) endpoints as well: ![Update Subscriber API](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/subscribers_update.png) Mailing list preferences can also be updated using the API: - [Update mailing list](https://doc.sitecore.com/send/en/developers/api-documentation/update-a-mailing-list.html#request) - [Create mailing list](https://doc.sitecore.com/send/en/developers/api-documentation/create-a-mailing-list.html#request) If you're using the [SitecoreSend.SDK](https://www.nuget.org/packages/SitecoreSend.SDK) NuGet package, you can use the following methods to manage preferences: ``` // Update mailing list preferences var updateListResult = await _send.Lists.Update([LIST_GUID], new MailingListRequest() { Name = "Test Name 2", Preferences = new MailingListPreferencesRequest() { Options = ["Option1", "Option2"], SelectType = PreferenceSelectType.MultiSelect, }, }); // Create subscriber with preferences var response = await _send.Subscribers.Add(listId, new SubscriberRequest() { Email = email, Preferences = ["Technology"], }); ``` For more examples, refer to the [tests](https://github.com/izharikov/SitecoreSend/blob/main/dotnet/SitecoreSend.SDK.Tests/Tests/MailingListServiceTests.cs#L24), where you can find how to use the SDK. #### Conclusion The Preference Center is a great feature that enhances the user experience for your subscribers. It allows for personalized content, making emails more relevant and providing a better alternative to unsubscribing. If you have any questions or suggestions, feel free to reach out to me. ###### More From Author ##### Extending Claude Code for Sitecore XP Development September 14, 2026[Extending Claude Code for Sitecore XP Development](https://www.brimit.com/blog/sitecore-xp-claude-setup) ##### Sitecore 10.5 Release August 7, 2026[Sitecore 10.5 Release](https://www.brimit.com/blog/sitecore-10-5-whats-new) ##### Sitecore Marketplace SDK Integration with Vercel AI SDK February 25, 2026[Sitecore Marketplace SDK Integration with Vercel AI SDK](https://www.brimit.com/blog/sitecore-marketplace-sdl-integration-with-vercel-ai-sdk) ###### Author ![Igor Zharikov - Senior Sitecore Developer, Sitecore MVP](https://www.brimit.com/-/jssmedia/feature/blogs/authors/igor-zharikov-2.jpg?h=700&iar=0&w=700&hash=292A84E8CB3E5CE57CA743385CFB1464) Igor Zharikov Sitecore MVP / Senior Sitecore Developer [Igor Zharikov](https://www.brimit.com/blog/author?authors=Igor%20Zharikov) ###### More By Categories [#Events](https://www.brimit.com/blog?categories=#Events) [#How-to](https://www.brimit.com/blog?categories=#How-to) [#News](https://www.brimit.com/blog?categories=#News) [#Guides](https://www.brimit.com/blog?categories=#Guides) ###### More by Platform [Data and AI](https://www.brimit.com/blog?platforms=Data%20and%20AI) [DXP](https://www.brimit.com/blog?platforms=DXP) [E-commerce](https://www.brimit.com/blog?platforms=E-commerce) [Internet of Things](https://www.brimit.com/blog?platforms=Internet%20of%20Things) [Sales and marketing automation](https://www.brimit.com/blog?platforms=Sales%20and%20marketing%20automation) #### More on Sitecore ![How Vercel Will Help You Save Effort When Deploying Sophisticated Sitecore Projects](https://www.brimit.com/-/jssmedia/project/brimit/blog/2024/vercel_cover-image.png) #Guides #How-to DXP E-commerce ##### How Vercel Will Help You Save Effort When Deploying Sophisticated Sitecore Projects Optimize and accelerate the development and deployment of complex multisite Sitecore projects. Alexei Vershalovich on July 17, 2024 [How Vercel Will Help You Save Effort When Deploying Sophisticated Sitecore Projects](https://www.brimit.com/blog/how-vercel-will-help-you-save-effort-when-deploying-sophisticated-sitecore-projects) ![Training Up Tomorrow's Sitecore MVPs: a Mentoring Success Story](https://www.brimit.com/-/jssmedia/project/brimit/blog/2023/sitecore-mentoring---cover-image.png) #How-to DXP ##### Training Up Tomorrow's Sitecore MVPs: a Mentoring Success Story How to participate in the Sitecore Mentor program and help younger colleagues jump-start a career in Sitecore development. Sergey Baranov on October 2, 2023 [Training Up Tomorrow's Sitecore MVPs: a Mentoring Success Story](https://www.brimit.com/blog/training-up-tomorrows-sitecore-mvps) ![Going Headless. Part 2: When a Headless CMS Is Your Best Bet (if you have Sitecore)](https://www.brimit.com/-/jssmedia/project/brimit/blog/2022/headless/adobestock_456986731.jpg) #How-to DXP E-commerce ##### Going Headless. Part 2: When a Headless CMS Is Your Best Bet (if you have Sitecore) Discover how a headless CMS can benefit organizations that use Sitecore. Daniil Raschupkin, Palina Trokhautsava on September 15, 2022 [Going Headless. Part 2: When a Headless CMS Is Your Best Bet (if you have Sitecore)](https://www.brimit.com/blog/going-headless-part-2-when-a-headless-cms-is-your-best-bet-if-you-have-sitecore)