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# Sitecore and Brimit are Embarking on a Project with Al Jasser Group

[#News](https://www.brimit.com/blog?categories=#News) [DXP](https://www.brimit.com/blog?platforms=DXP)
[Alexei Vershalovich](https://www.brimit.com/blog/author?authors=Alexei%20Vershalovich) on March 31, 2023

![Sitecore and Brimit are Embarking on a Project with Al Jasser Group](https://www.brimit.com/-/jssmedia/project/brimit/blog/2023/al-jasser-text-body.jpg?h=404&iar=0&w=705&hash=E7CCCFCAA55CD7D718D9F215EED9B8A1)

Sitecore and Brimit are embarking on a project with Al Jasser Group, the owner of Arabian Oud—a world-famous Arabic fragrance brand.

Brimit, a [Sitecore partner](https://www.brimit.com/technologies/sitecore-partner), will create a composable DXP  to support the digital transformation and growth of Arabian Oud, which has more than 900 points of sale in prestigious locations in 35 countries, including the Champs-Élysées in Paris, Oxford Street in London, Times Square in New York, and the most prominent shopping centers in Dubai.

Brimit plans to use headless architecture to build a flexible and scalable experience-led platform that will consist of several Sitecore products, including:

- Smart Hub (CDP and Personalize) to create a persistent, unified customer database for use in marketing campaigns
- Sitecore Send to drive targeted and contextual communication based on visitors’ data
- ContentHub to ensure consistency of digital assets across catalogs and other digital resources
- The newly-released XM Cloud—a headless modern CMS that will empower Arabian Oud to create, manage, and deliver a relevant and appealing digital experience

###### Author

![Alexei Vershalovich](https://www.brimit.com/-/jssmedia/feature/blogs/authors/alexei-vershalovich-brimit---500.png?h=1098&iar=0&w=1042&hash=7551A887E43E4DDE95E9C95102DBDF1B)

Alexei Vershalovich

Principal Consultant, digital experience and e-commerce
[Alexei Vershalovich](https://www.brimit.com/blog/author?authors=Alexei%20Vershalovich)

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###### More by Platform

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#### More on Sitecore

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#Guides #How-to DXP E-commerce

##### How Vercel Will Help You Save Effort When Deploying Sophisticated Sitecore Projects

Optimize and accelerate the development and deployment of complex multisite Sitecore projects.

Alexei Vershalovich on July 17, 2024
[How Vercel Will Help You Save Effort When Deploying Sophisticated Sitecore Projects](https://www.brimit.com/blog/how-vercel-will-help-you-save-effort-when-deploying-sophisticated-sitecore-projects)

![Training Up Tomorrow's Sitecore MVPs: a Mentoring Success Story](https://www.brimit.com/-/jssmedia/project/brimit/blog/2023/sitecore-mentoring---cover-image.png)
#How-to DXP

##### Training Up Tomorrow's Sitecore MVPs: a Mentoring Success Story

How to participate in the Sitecore Mentor program and help younger colleagues jump-start a career in Sitecore development.

Sergey Baranov on October 2, 2023
[Training Up Tomorrow's Sitecore MVPs: a Mentoring Success Story](https://www.brimit.com/blog/training-up-tomorrows-sitecore-mvps)

![Going Headless. Part 2: When a Headless CMS Is Your Best Bet (if you have Sitecore)](https://www.brimit.com/-/jssmedia/project/brimit/blog/2022/headless/adobestock_456986731.jpg)
#How-to DXP E-commerce

##### Going Headless. Part 2: When a Headless CMS Is Your Best Bet (if you have Sitecore)

Discover how a headless CMS can benefit organizations that use Sitecore.

Daniil Raschupkin, Palina Trokhautsava on September 15, 2022
[Going Headless. Part 2: When a Headless CMS Is Your Best Bet (if you have Sitecore)](https://www.brimit.com/blog/going-headless-part-2-when-a-headless-cms-is-your-best-bet-if-you-have-sitecore)